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MK
270 Principles of Marketing (S)
3 Semester Hours
This course examines the development of the institution, channels
of distribution, functions, federal regulations and economics of
marketing.
MK
271 Advertising and Sales Promotion (S)
3 Semester Hours
This course presents the decision process and the variables
necessary to fully implement a program for delivering information
about the product offerings of the firm as well as methods of
encouraging the sale of the firm's products through the channels
of distribution and to the final customers.
MK
272 Retailing (F)
3 Semester Hours
Prerequisite: MK 270.
This courses analyzes the principles of retailing from the
marketing perspective. The topics discussed will include the
different types of retail businesses (including the Internet),
decision making (including store planning and location), personnel
management, purchasing, merchandising, promotion, customer
service, and more.
MK
273 Salesmanship (S)
3 Semester Hours
Prerequisite: MK 270.
This course particularly involves the personal communications in
the buyer-seller dyad. The course approach will closely examine
the stages of the selling process: prospecting, approach,
presentation, answer questions/objections, close, and follow-up.
MK
274 Services Marketing (S)
3 Semester Hours
This course places special emphasis on understanding the customer
from the services and non-profit perspectives. The topics
discussed will include the nature of services, with respect to
pricing, distributing, promoting, and service quality. Duplicate
credit for BU 274 is not permitted.
MK
275 Special Topics in Marketing (O)
3 Semester Hours
Prerequisite: Permission of Division Chair.
This course presents classes in Marketing which the College
expects to offer only once or occasionally in response to specific
community needs. The course may consist of seminars, specialized
or individual instruction, and/or research in an area related to
Marketing.
MK
277 Hospitality Marketing (S)
3 Semester Hours
Prerequisite: MK 274.
This course covers the theories and knowledge in marketing with a
total emphasis on applications in hospitality management.
Last Update -
05/21/2007
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